Email Marketing

Build your opt-in list from zero

You can call a successful email marketing campaign only if you have your own opt-in list. Without your opt-in list you can’t dream of proper email marketing, it’s like going to fishing with no tools or any form of equipment.

As soon as you manage to build your opt-in email marketing list, you have a new world open in front of you full of opportunities and you can say you are now open for business.

First step in building your responsive opt-in email list is by collecting your visitor’s email address, name and any other personal information. You can collect your visitor’s email address by offering them a deal, this can be a free report about your service or products, a voucher, discount or coupon if they sign-up for your newsletter.

Using an smart email marketing software with auto-responder feature, you can setup a specific time-frame to update your newsletter subscribers with targeted information based on the deal offered when they subscribed to your newsletter.

It’s highly important that the email marketing software you are using to have a built-in auto-responder feature as otherwise transferring your captured sensitive information like email address, name, home address, age, income, product wish list, etc., can be very stressful and time consuming to export and import your contacts from one place to another.

Do not use a free auto-responder service as this can be against of any of your campaign plans. Free auto-responder services most of the time insert advertisements in your message and sometimes can be targeted and you might lose a sale or these advertising can distract your subscribers and this can cost you the open rate of your campaign.

Do a small research or look at our reviews and you can decide yourself which auto-responder software or program matches your requirements.

While it is critical that you keep yourself focused on the very specific topic regarding your opt-in list strategy, you also need to work on creating a custom landing page with content that will engage your visitors to subscribe for more of what you plan to offer or sale. This landing page should incorporate the subscription form where visitors can fill in their details. Also, as a reward for your subscribers you should offer them a sort of gift, bonus or call it whatever you want, but you should offer them something as a thank you for subscribing to my list. Doing so, you will increase your subscription rate to 70-80 %.

Be careful when building your opt-in lists because here there are two ways in doing so: single opt-in or double opt-in subscription process.

With single-opt-in process your customers can fill in their name and email address and press the submit button, but as a best practice email marketing the preferred process is for double opt-in subscription. The double opt-in process requires customer (subscriber) to check his email and click a custom generated link to confirm their subscription. This offer you more security but also flexibility, you have the guaranty that the subscriber filled in correct his email address but also if you plan to use a third party email marketing provider or even move from one to another third party email marketing provider with a double opt-in confirmed list you will have no problem and you won’t be asked about the provenience of your list.

Double opt-in subscription process it shows that you are serious about your business and you respect certain guidelines such as the right to sending your email marketing message to your collected email addresses. This process is also known and referred as Permission based email marketing.